Commissioning external market research

The Market Research Society (MRS) is the UK professional body for research, insight and analytics. Through their regulations, they aim to promote the highest standards through their Code of Conduct

The MRS also publishes a Research Buyers Guide, which it describes as the 'only source of accredited market and social research organisations in the UK and Ireland.'

ROAM has also used the following agencies in the past for market research projects:

• SMRS – our current media partner. In partnership with ROAM, SMRS has provided insight in a number of ways, including our audience segments;
• Red Brick Research – carried out ROAM’s brand and reputation research and have worked, more recently, with the Communications team
• Savanta (formerly Youthsight) – have had a long involvement with HEI brand and recruitment research.

Other players include:

• Times Higher Education’s Consultancy division, which bought out The Knowledge Partnerships
• YouGov – reach out to national samples via syndicated surveys and research, including those stratified and restricted (e.g. to young people and parents). YouGov also offer insights in consumer data and brand analytics

Last updated 2/9/24