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Leadership Communication
Latest from the Vice Chancellor Senior Leadership Blog Strategic Plan - Transforming Bedfordshire Supporting our Communities Team Talk Vice Chancellor Awards Infastructure Project Proposal Form
Leadership Communication
Latest from the Vice Chancellor Senior Leadership Blog Strategic Plan - Transforming Bedfordshire Supporting our Communities Team Talk Vice Chancellor Awards Infastructure Project Proposal Form
Staff Information
Applications tracker Apprenticeships AUA- Association of Uni Administrators Staff Benefits Staff development calendar Staff Engagement Forum Support and Report UCU UNISON Wellbeing
Staff Information
Applications tracker Apprenticeships AUA- Association of Uni Administrators Staff Benefits Staff development calendar Staff Engagement Forum Support and Report UCU UNISON Wellbeing
Projects and events
Annual Staff Conference Bid for Beds MyBedsLife Student Portal MyEngagement National Student Survey Target Zero Semesterisation
Projects and events
Annual Staff Conference Bid for Beds MyBedsLife Student Portal MyEngagement National Student Survey Target Zero Semesterisation
Governance
Adjudication Board of Governors General Data Protection Regulation Health & Safety Legal Office Records Management UCIF Course Information Form UCIF Viewer
Governance
Adjudication Board of Governors General Data Protection Regulation Health & Safety Legal Office Records Management UCIF Course Information Form UCIF Viewer
Professional Services A- C
Academy for Learning and Teaching Excellence Access Partnership Programme Accommodation Alumni Brand Resource Hub Careers and Employability Service Catering Communications Community and Faith - Chaplaincy Culture and Community Engagement
Professional Services A- C
Academy for Learning and Teaching Excellence Access Partnership Programme Accommodation Alumni Brand Resource Hub Careers and Employability Service Catering Communications Community and Faith - Chaplaincy Culture and Community Engagement
E-I
Environmental Sustainability Estates and Facilities Equality and Diversity Finance Governance and Planning Health and Safety Image Library Information and Communication Technology (ICT)
E-I
Environmental Sustainability Estates and Facilities Equality and Diversity Finance Governance and Planning Health and Safety Image Library Information and Communication Technology (ICT)
I-P
International Office Library, Learning Resources and Information Office of the Vice Chancellor People and Culture People and Culture: Staff Development and Training People and Culture Systems: User guides and FAQs Print and Copy Putteridge Bury Conference Centre
I-P
International Office Library, Learning Resources and Information Office of the Vice Chancellor People and Culture People and Culture: Staff Development and Training People and Culture Systems: User guides and FAQs Print and Copy Putteridge Bury Conference Centre
Q-W
Quality Recruitment, Outreach, Admissions and Marketing (ROAM) Registry Research and Innovation Sport and Recreation Student Experience Student Support Web editing: Umbraco
Q-W
Quality Recruitment, Outreach, Admissions and Marketing (ROAM) Registry Research and Innovation Sport and Recreation Student Experience Student Support Web editing: Umbraco
  • ROAM
  • About ROAM
  • Clearing 2026
  • UMBRACO
  • Meet the team
  • Communications
  • Market Research
  • Student Recruitment
  • Social Media
  • Prospectuses and publications
  • UK Admissions
  • University Website
  • Image Library
  • Collaborative Projects

About ROAM

Recruitment, Outreach, Admissions, Marketing

We are here to provide first-class communications and marketing services on behalf of the University to our key audiences - staff, students, potential students, the media, schools, colleges, businesses and other stakeholders.

Marketing/Digital Marketing

Main Responsibilities

  • Staff and main websites: providing technical help and adding and editing content.
  • Providing Umbraco training
  • Producing marketing materials (print and digital) such as prospectuses, Best of Beds, and other corporate marketing materials.
  • Sending out materials and mailings to enquirers and applicants.
  • Collecting student profiles and case studies.
  • Providing promotional materials for events or departments.
  • Carrying out market research and running focus groups and surveys.

Beverley Hoare
Deputy Director of ROAM
Email: beverley.hoare@beds.ac.uk
Ext: 3448

Peter Simpson-Leek
Web and Digital Marketing Manager
Email: peter.simpson-leek@beds.ac.uk
Ext: 9772

Andy Kingston
Market Research Manager
Email: andrew.kingston@beds.ac.uk
Ext: 3379

Admissions

Main Responsibilities

  • Processing applications for undergraduate full and part-time courses from applicants eligible to Home fees and make initial offers on EU/International UCAS applicants
  • Processing applications for full-time and part-time postgraduate taught from applicants eligible to Home fees.
  • Processing applications for teacher training courses through DfE Apply
  • Arranging interviews, auditions and portfolio assessments.
  • Undertaking applicant checks before entry – fee assessments, ID checks, DBS checks.
  • Providing feedback to unsuccessful applicants.
  • Co-ordinating and leading the University Clearing Operation.
  • Reporting on applications, conversion and acceptances.
  • Offering guidance on qualification development and reform
  • Development of policies, processes, systems and strategy relating to admission

Victoria Azubuine
Home Admissions Manager
Email: victoria.azubuine@beds.ac.uk
Ext: 3501

Rachel Reeds
Deputy Admissions Manager
Email: rachel.reeds@beds.ac.uk
Ext: 4369

Student Recruitment (Home)

Main Responsibilities

  • Working together with Deans and Heads of Departments and other colleagues to develop their student recruitment strategies, eg, holding faculty events to enhance recruitment.
  • Leading on the development of a series of open events for enquirers and applicants, and the provision of regular campus tours.
  • Delivering effective activities with schools, colleges and community groups to support recruitment to the University of Bedfordshire.
  • Overseeing the development of relationships with schools and colleges to promote the opportunities available at the University of Bedfordshire.
  • Enquiry management
  • Telemarketing calls for open days, surveys and follow up calls.
  • Managing Live Chat, including Virtual Open Days.
  • Overseeing the University’s social media channels, eg Facebook, Twitter.

David Seaton
Assistant Director Recruitment & Admissions
Email: david.seaton@beds.ac.uk
Ext: 3249

Steph Strange
Student Recruitment Manager (Events)
Email: steph.strange@beds.ac.uk
Ext: 9755

Lee Bowling
Student Recruitment Manager (External Relations)
Email: lee.bowling@beds.ac.uk
Ext: 3374

Amanda Hillman
Student Recruitment Manager
Email: amanda.hillman@beds.ac.uk
Ext: 3983

Support for UMBRACO editors

See UMBRACO - web content management system

Contact Us

By telephone
During office hours
(Monday-Friday 08:30-17:00)
+44 (0)1234 400 400

Outside office hours
(Campus Watch)
+44 (0)1582 74 39 89

By Email
admission@beds.ac.uk
(admissions)
international@beds.ac.uk
(international)
erasmus@beds.ac.uk (exchanges)

Online Services
SiD Online (student support)
SiD Online (registration)

By post
University of Bedfordshire
University Square
Luton
Bedfordshire
UK, LU1 3JU

Copyright © 2026 University of Bedfordshire
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ROAM » About ROAM
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Key areas

Agresso
Room bookings
SITS/E-Vision
Finance
Academy for Learning & Teaching Excellence
People and Culture
Jobs
Staff development and training
Staff wellbeing and support
Personal Development Review
IT services
Wi-Fi on campus
Alumni

Websites

BREO
Careers Service
Library
www.beds.ac.uk
timetable.beds.ac.uk
myengagement.beds.ac.uk
Sustainability
Online Course & Unit Information Form (UCIF)
Online Course & Unit Information Form (UCIF) Viewer
Online Visiting Staff Timesheets
Pure and the Research Portal
Research & Innovation

Resources

MyBedsLife Student Portal
Research Portal
Student Reports
University Calendar Dates
Image Library
iTrent People Manager
iTrent Self Service
SiD Online
Admissions reports
Academic Workload Planning
Copyright © 2026 University of Bedfordshire