
Bob Cozens, Director of ROAM
Ext: 9015
E: bob.cozens@beds.ac.uk
I am the Director of Marketing, Admissions, Recruitment and Communications (MARC) at the University and lead on the University's branding, market intelligence, admissions and recruitment strategies, maximising the University's communication and marketing potential.
It is a privilege to lead the award winning MARC department to contribute to the University of Bedfordshire's strategic goals to grow student numbers, increase our league table positioning and to enhance our brand and reputation. In MARC, we see the applicant experience as an equal priority to the student experience and will be working hard to ensure that Bedfordshire student journey is seamless and sector leading.

Beverley Hoare, Deputy Director of ROAM
Ext: 3448
E: beverley.hoare@beds.ac.uk
I sit on the UCAS advisory board which helps stear the direction of UCAS and gives access institutions a voice. I am the line-manager for the marketing and communications (MarComs) team managers.
I oversee large-scale marketing projects, such as the undergraduate and postgraduate prospectuses.

Sarah Halford, MARC Finance Officer
Ext: 3402
E: sarah.halford@beds.ac.uk
As one of ROAM's longest standing members here, I am the MARC Finance Officer and my responsibilities include:
Managing and monitoring departmental budgets, raising purchase order numbers and processing invoices, staff expenses and overtime forms, petty cash, stationery ordering, travel, staff training and processing student contracts.
Also during busy periods I provide the department with extra help such as working Open Days, data entry, logging student enquiries, etc.
After a hard day in the ROAM department, I enjoy running the day's stresses away.
Pete Simpson-Leek, Digital Marketing Manager
Ext: 9752
E: peter.simpson-leek@beds.ac.uk
I joined the University of Bedfordshire in January 2009 but after working in central marketing for nearly three years spent five years away before returning to the University as Digital Marketing Manager. In that time I took myself off to build a better knowledge of Digital Marketing across both the private and public sector.
Myself along with the rest of the digital team manage and develop the universities external website and content management system, train Umbraco users, run digital advertising through Google and assist in converting prospective students into students through innovative digital content.
Contact me or the team via website@beds.ac.uk for all things digital marketing.
Andrea Madar, Web Editor
E: andrea.madar@beds.ac.uk
I am the person who does most of the 'work flow' approving in the Umbraco Content Management System. I also build forms and do a lot of day to day general web editing and support our web editors when they encounter problems.
One of my primary duties is to arrange training sessions on how to maintain web content via the Umbraco CMS editing interface
Hugh Beaumont, Social Media Assistant
Ext: 3828
E: hugh.beaumont@beds.ac.uk
Graeme Stenhouse, Digital Marketing Officer
Ext: 9772
E: graeme.stenhouse@beds.ac.uk
I started working at the University in June 2012 for the Students' Union as their Publications and Digital Designer. I then moved over to the MARC department in May 2013 as the Digital Marketing Assistant.
My main responsibilities are to create and maintain content for the website, create innovative video content and graphics, and help the team with a wide range of projects.
Jack Cowap, Marketing Assistant
Ext:
E: jack.cowap@beds.ac.uk
I joined the University of Bedfordshire as Marketing Assistant in May 2021, having worked as Marketing and Events Assistant at Welwyn Hatfield Council since graduating from the University of Birmingham in 2018.
My role sees me support many aspects of the Marketing team’s output, including email marketing, the maintenance of external profiles and the production of publications.
Erika Harvey, Copywriter
Ext:
E: erika.harvey@beds.ac.uk
I joined the University in February 2021 in the newly established role of Copywriter, primarily attached to Marketing but working with other MARC teams and University Faculties, as needed.
My career covers magazine journalism, marketing and communications, and teaching English – I gained my PGCE through the University.
My role here is to write inspiring, persuasive content that brings the University to life for our audiences, across all platforms but particularly the website. I also edit and proofread copy for accuracy, with a beady eye on brand voice and style.
If you have any University content you’d like me to help with writing or give a quick copy/proofreading check, please do drop me an email!
Sam King, Faculty Marketing Assistant
Ext:
E: sam.king1@beds.ac.uk
I joined the University of Bedfordshire at the end of June 2021 as a Faculty Marketing Assistant for the Faculty of Health and Social Sciences. Prior to this I worked as an ecommerce executive for a sports brand, working closely with the marketing department to maintain and develop the business’ website presence and Amazon accounts. Since graduating from university with a degree in Film and TV Production I have pursued a variety of creative pursuits in photography, graphic design, videography, and children’s book illustration.
In my role I help support the Faculty of Health and Social Sciences in all marketing activities to help promote the faculty and its schools, ranging from website editing, photography, creating videos, and creating designs for both digital and print. I also maintain a number of social media accounts for the faculty and help support the wider marketing department as a whole by attending university events.
Kayleigh Peach, Faculty Marketing Assistant
Ext:
E: kayleigh.peach@beds.ac.uk
I joined the University of Bedfordshire at the end of June 2021 as a Faculty Marketing Assistant for the Faculty of Creative Arts, Technology & Science. Prior to this I worked in events at the Bournemouth International Centre whilst studying for my Postgraduate degree in Event Marketing. My Bachelor’s was in Publishing Media with the primary focus being book publishing.
My role here sees me support all aspects of the CATS faculty marketing activities. This includes content creation, website editing, social media management, photography & videography, and producing printed materials such as flyers and posters. I also help support the wider marketing department by assisting with a range of University events.

Eric Sithole, Marketing Officer
Ext:
E: eric.sithole@beds.ac.uk
I joined the University of Bedfordshire’s Marketing Team in May 2021. I have a background in marketing within the education sector. I previously worked with a youth non-profit organisation and as a marketing officer at a local secondary school.
As the Marketing Officer at University of Bedfordshire I produce digital and print content for the University’s marketing objectives. I oversee publications such as the Prospectus, video content, photography, and graphic design. I liaise with media related agencies and work to ensure the completion of high-quality collateral.

Andy Kingston, Market Research Manager
Ext: 3379
E: andrew.kingston@beds.ac.uk
I joined the team as Market Research Manager in November 2011, having worked for nearly ten years in the University's Secretariat, primarily in the Legal Office. Before that, I worked for a number of market research agencies, including MORI.
I manage and carry out evaluations and gather market intelligence for the ROAM team. I also help colleagues across the University on portfolio matters, primarily by using trend statistics generated by bodies such as HESA and our very own Admissions team. I am happy to advise on any market research issue, through suggesting and assisting with methodologies, external suppliers, any data we may already have gathered as well as providing general help and tips about carrying out surveys.

Victoria Azubuine, Home Admissions Manager
Ext: 3501
E: victoria.azubuine@beds.ac.uk
I studied here a few years ago and left with a degree in International Business and Culture. I soon came back to work as part of the Admission Team. I manage the Home Admissions Team and we process applications for Home fee paying students for many of the undergraduate, postgraduate and part-time courses offered at the University. As the University adapts to external factors and develops new areas of business our work changes in response - this can often be challenging!
If you have any Admission queries I will be more than happy to help.
Faret Bashir, Admissions Assistant
Ext: 3514
E: faret.bashir@beds.ac.uk
I joined the University of Bedfordshire in June 2019, having previously worked in Further Education (FE) for 4 years. My main role in Admissions is working with the London School of Commerce (Partnerships). I log on applications from our LSC study centres in London, Birmingham and Milton Keynes and process offers for Milton Keynes. My daily role within Admissions is to answer telephone and email queries. In between intakes I support the admissions team with general UCAS applications, logging on applications and uploading documents.
Michaela Coan, Admissions Compliance Manager - Partnerships
Ext: 3507
E: michaela.coan@beds.ac.uk
I have over 30 years’ experience in education management, teaching and human resources. I gained my PGCE with the University of Bedfordshire in 2011 and spent many years teaching for Luton Adult Learning alongside my substantive post of Service Support Manager.
I took up my current post of Admissions Compliance Manager in June 2020. My work mainly involves working with The London School of Commerce to ensure their applicants are compliant with the universities admissions policy.

Liz Cruise, Admissions Officer
Ext: 3507
E: liz.cruise@beds.ac.uk
I graduated in 2007 with a BA (Hons) in Human Resource Management; I joined the University back in March 2009. I worked as a Student Recruitment Assistant up until 2013 and now work as an Admissions Officer. My main responsibilities include making offers on home full-time postgraduate applications, and UK/EU undergraduate applications. I work Monday, Wednesday, Thursday and Friday.
Zarah Din, Admissions Assistant
Ext:
E: zarah.din@beds.ac.uk
I graduated at the University in 2016 and joined the Admissions team in April 2020. My role within the Admissions team is to process progression application forms, answering email and telephone queries, upload documents received from applicants, carry out DBS checks and provide course information to enquirers.
I assist with the healthcare practice applications by dealing with email queries, uploading all documents to student records and ensuring the qualifications are listed. I also look after the interview invitations for the Nursing, Midwifery, ODP and Paramedic Science applicants, making sure shortlisted applicants get invited.
Raycent Henry-Talbert, Home Admissions Officer
Ext: 3506
E: raycent.henry-talbert@beds.ac.uk
My role within admissions involves making decisions on UCAS applications, mainly Nursing and Midwifery courses; this includes short listing applicants and arranging interviews. I work closely with the Nursing and Midwifery team on application and selection processes, and also with NHS, SGU and NHS Trust regarding applicants.
More importantly, I communicate with potential applicants and students at open events, via email, telephone and face to face.

Julie Hutchings, Admissions Officer
Ext: 4247
E: julie.hutchings@beds.ac.uk
I am an Admissions Officer for teaching courses based at the Bedford campus. This involves short listing candidates, arranging interviews and offering students places on these programmes. Prior to joining the University of Bedfordshire, I worked for ILEX Tutorial College as an administrator for their distance learning law courses.
My degree is in Tourism Management and I worked in the tourism industry for several years prior to working in education.

Siobhan Jenkins, Admissions Officer
Ext: 3524
E: siobhan.jenkins@beds.ac.uk
I started working at the University in August 2012 as a Customer Relationship Management Assistant. In April 2018 I joined the Admissions team as an Admissions Officer.
As Admissions Officer I primarily look after and process applications for our study centres for the London School of Commerce who have centres in London and Birmingham.

Sarnjit Kumar, Admissions Officer
Ext: 3508
E: sarnjit.kumar@beds.ac.uk
I graduated from the University of Luton in 1999 in Health Studies and then got a job here as an Admissions Officer in 2002. My main responsibilities are to make offers on UCAS applications and all undergraduate and postgraduate part time applications.
I work Monday, Tuesday, Thursday and Friday 9-2.
Rachel Reeds, Senior Admissions Officer
Ext: 4369
E: rachel.reeds@beds.ac.uk
I joined the University in 2011 and have worked in Registry and the Research Graduate School. I look after the Bedford-based Teacher Education Admissions Team and support the Admission Manager across all the Admissions functions.
If you have any Admissions queries, particularly those related to Teacher Training, I will be more than happy to help.

Andrea Stankovic, Admissions Officer
Ext: 3510
E: andrea.stankovic@beds.ac.uk
I am a former student, graduated in 2004. I have worked at the University for several years and I deal with all aspects of UK/EU Admissions, in particular with the Nursing / Midwifery courses.
Miriam Swain, Admissions Administrator
Ext: 4418
E: miriam.swain@beds.ac.uk
I graduated from Southampton Solent University in 2010 and joined the University in July 2013 as an Admissions Administrator based in Luton.
Whist there I supported the team dealing with the Nursing and Midwifery applications. In July 2014 I moved to the Bedford Admissions office, where I now support the team dealing with the Teacher Training applications.
As an administrator my role includes processing interview invitations, responding to emails and assisting applicants with their queries both over the phone and in person.

Emma Warden, Admissions Officer
Ext: 3505
E: emma.warden@beds.ac.uk
I graduated from the University of East Anglia in 2009 with a BA (Hons) in History and have been working for UoB since April 2010. Initially I was based at our Bedford campus and supported the team there as an administrator assisting with teacher training enquiries mainly. Since August 2012 I have been working as an Admissions Officer in our Undergraduate team based at Luton. I deal with the processing and offer making for our full time Undergraduate courses and my main areas of responsibility are our Performing Arts courses and Social Work MSc and BSC courses.
Emilie Wigmore, Admissions Administrator
Ext: 3509
E: emilie.wigmore@beds.ac.uk
I graduated from Canterbury Christ Church University in 2006 and have been working at UoB since January 2012. I am an Admissions Administrator and support the home Admissions team. I focus mainly on supporting the Part Time, Post Graduate team but also help out other members of the team wherever I can. My daily activities include answering queries over the phone and via email and assisting people at the SID desk. I enjoy my job greatly. In my spare time, I enjoy walking my dog, horse riding and socialising with friends.

David Seaton, Assistant Director Recruitment & Admissions
Ext: 3249
E: david.seaton@beds.ac.uk
I have over 10 years' experience in higher education and have won many national awards for schools engagement initiatives. I previously played a pivotal role in the development of the national Aimhigher Associate programme and as a result have been invited to speak on the topic of fair access/progression at a range of national conferences.
More recently, I am an active member on the Milton Keynes Access to Higher Education committee, Northamptonshire 14-19 steering group and I am also a governor of a large comprehensive school in Kettering, Northamptonshire.

Lee Bowling, Student Recruitment Manager
Ext: 3374
E: lee.bowling@beds.ac.uk
I first graduated in 2004 with BSc Hons in Business & Management and returned to Higher Education in 2011 to study a Post Graduate Diploma in Careers Guidance. I have over ten years' experience working in the Further Education sector; delivering information, advice and guidance to learners and encouraging progression in to Higher Education. I enjoy working with students of all ages and supporting them with their career choices around university study.
I joined the Student Recruitment Team in September 2015. My responsibilities are to actively liaise with schools and colleges in Luton and Bedfordshire, working with them to promote the University of Bedfordshire and support their prospective university students. Along with the rest of the Student Recruitment Team I will be working hard to engage students and develop relationships with schools and colleges. I will be working on both internal and external Student Recruitment events. I am additionally the link liaison with target schools and colleges in Nottinghamshire and Birmingham.
Lilly Bygate, Student Recruitment Officer
Ext: 9365
E: lilly.bygate@beds.ac.uk
I graduated from the University of Bedfordshire in 2014 with a BSc in Sports Therapy. Following that I worked in the sport and fitness industry for a while and then moved over to a customer service type role in the head office for a fashion brand. I then took on a recruitment role for the same business working within the HR team to build relationships with all retail stores and concessions staff and run the recruitment for these.
I re-joined the university in April 2018 as a Student Recruitment Officer. In this role I liaise with schools and colleges mostly in the London area to provide information and support to prospective students. As well as this I also assist in the running of open days and attend Careers Fairs and UCAS Exhibitions.

Emma Hall, Customer Relationship Assistant
Ext: 9604
E: emma.l.hall@beds.ac.uk
I joined the University in October 2012 as a Customer Relationship Management Assistant with vast experience in Telemarketing / outbound sales and customer service. My role as a Customer Relationship Management Assistant entails taking on lots of different campaigns, these vary from Open Days for prospective students, Market Research calls, Annual Fundraising campaigns, Corporate Hospitality events, customer service calls to students due to join us and careers and employment calls. One of our main responsibilities is monitoring Live Chat which is a platform that allows us to talk with visitors who visit our website answering any queries they may have. I also help out monitoring Twitter and Facebook for the University.

Amanda Hillman, Student Recruitment Manager
Ext: 0322
E: amanda.hillman@beds.ac.uk
I joined the University for the second time in August 2012 as Customer Relationship Management Manager. The Customer Relationship Management Team was a new team to the University so we had a very exciting journey over the last 12 months. Our role is to support the student journey and to promote and market the University; we do this through various channels which include telephone campaigns, live chat, twitter and Facebook. Some examples of campaigns we have supported are Open Days / Applicant Days, Market Research calls, Corporate Hospitality events and customer service calls to students due to join us.
If you would like to find out whether we could support you with a telephone campaign, please get in touch.
Dilun Lad, Student Recruitment & Outreach Officer (London)
E: dilun.lad@beds.ac.uk
I graduated in 2016 with a BSc in Media Production. I worked in sales for the majority of my working life
going from helping my dad at the markets to working for brands such as Pernod Ricard, Paco Rabanne & Gucci. Throughout my life I’ve always had a passion for Media and not only make music but had my own show on BBC Asian Network so even outside of work I always like to push myself to do more.
I took the position of Student Recruitment Assistant in 2022 to try my hand at something else and now I’ve been promoted to Officer and have a real passion for helping students discover opportunity, I liaise with schools and college in London to provide information and support to prospective students. I also assist with the running of open days and attend Careers fairs and UCAS Exhibitions.
Olivia Perchinelli, Student Recruitment Officer
E: olivia.perchinelli@beds.ac.uk
After graduating in 2018 with a BA Hons in Criminology, I worked in a Further Education college delivering
information, advice and guidance to prospective and current students in order to support them in their FE education journey. I then completed my Diploma in Advice and Guidance.
My role as a Student Recruitment Officer involves building and developing key relationships with FE providers in Northamptonshire, Oxfordshire and Buckinghamshire to promote the University of Bedfordshire and support their learners in order to increase conversion rates. I am involved in both internal and external recruitment events including Open Days, Careers Fairs and UCAS Exhibitions. I am also the key recruitment contact for the School of Nursing, Midwifery & Health Education and the School of Society, Community and Health.

Stephanie Strange, Student Recruitment Manager
Ext: 9755
E: steph.strange@beds.ac.uk
I graduated from De Montfort University in 2004 with a BA Hons in Sport Studies. Since then my job roles have included working within the sports and fitness industry and local council. Following this I have over six years' experience working within Higher Education at both public and private sector institutions. I recently gained my Level 4 Diploma in Operational Sales and Marketing Management.
I re-joined the student recruitment team in April 2014 as the Student Recruitment Manager. My main responsibility is the planning, implementation and evaluation of university-wide recruitment events and other activities for UG and PG audiences. Additionally I am the link liaison with target schools in Cambridgeshire.
Paula Page, Collaborative Outreach Project Manager
Ext: 9175
E: paula.page@beds.ac.uk
I graduated from the University of East London with a degree in BA (Hons) Economics and Business and worked as an Operations Manager for a telecommunications company for over 16 years.
I joined the University is 2011 and currently manage the Collaborative Projects Team which includes leading on the Office for Students funded Uni Connect programme, Aspire Higher, which is a collaboration with the University of Hertfordshire and University of Northampton. Aspire Higher is one of 29 consortia across England aiming to support the aims of social mobility and increasing the number of young people from underrepresented groups who go into higher education. I also work on a number of other collaborative projects including linking with our academic faculties and external organisations.
I additionally lead on the relationship between the University and the Higher Education Access Tracker (HEAT) and sit on their Steering Group and Database Development Panel.
Colleen Galley, Outreach Hub Officer
Ext: 4083
E: colleen.galley@beds.ac.uk
I graduated from Concordia University in Canada with a degree in Psychology and have a Post Graduate Diploma in Careers Guidance from University of East London. I have a range of experience working in secondary schools as a Careers Advisor in East London, support roles in a Hertfordshire school and online careers advice. My work has always focused on helping young people to reach their potential by removing barriers to educational opportunities.
I joined the university in September 2019 to work on Aspire Higher, Uni Connect programme. In my role I act as a central point of contact for all secondary schools and FE colleges in Bedfordshire. This includes delivering sessions to targetted schools/colleges and developing web-based resources. I also signpost details of the local outreach offer for schools and colleges on the Aspire Higher website. I collaborate with teams across other universities and local partners to design and deliver new outreach.
Emma Semi, Aspire Higher Project Officer
Ext: 4367
E: emma.semi@beds.ac.uk
I am the Aspire Higher Project Officer for the Aspire Higher UniConnect Programme. I predominantly work with the Goldington ward students in Bedford to double the proportion of young people from disadvantaged backgrounds in higher education by 2021 and to increase the number of students in HE from ethnic minority groups by 20%.I have a range of experience working in the higher education sector for over fifteen years and I am passionate about supporting young people.
Roisin Kendall, Access Partnership Manager
Ext: 3819
E: roisin.kendall@beds.ac.uk
I am the Access and Outreach Manager, the essence of my role is to support under represented groups to see higher education as a future option. This means I work across the education sectors from primary to adult to support widening participation concentrating on groups from low participation neighborhoods, children living in poverty, students from care background and other groups. Our team works across the University and with third sector charities and we run projects, taster days, summer schools and other bespoke events. Please contact us if you are interested in outreach.
Sundip Sahota, Access & Outreach Officer
Ext: 3665
E: sundip.sahota@beds.ac.uk
I joined the University of Bedfordshire in 2018 as a widening participation outreach officer, having worked as a head of Maths in secondary school for many years. I graduated from University of Southampton with a Bachelor of Science in Maths and have always had an interest in education and WP.
I now work within the access and outreach department encouraging students and families from all different background to progress into Higher Education. I run short and long term projects building relationships with students, adults and families within the community and give them insight into our campuses, courses, careers and different pathways they are able to take.