Marketing and Surveys

Direct marketing is: “the communication (by whatever means) of advertising or marketing material which is directed to particular individuals”.

This definition doesn’t just cover just commercial marketing, but also promotional material, including material which promotes the aims of not-for-profit organisations. It also covers any messages which include some marketing elements (even if that is not their main purpose), and any means of communication, not just electronic.

If you are conducting marketing activities at the University, it is important that you:

Understand the applicable rules: see our Marketing Guidance for more information
Know how to obtain and record consent in a GDPR-compliant way: see our Consent Guidance
Give individuals the chance to opt-out: data subjects have an absolute right to opt-out of direct marketing.
Inform individuals about how you will use their data: have an appropriate and clear privacy notice in place.

Other useful resources include: